纲要: outline, essential points...
低下: low status, lowly, to lower (one's head)...
塑造: to model, to mold, to create (a character, a market, an image etc), (literature) to portray (in words)...
拉拢: to rope in, to involve sb, to entice...
媒介: intermediary, vehicle, vector, medium, media...
风气: general mood, atmosphere, common practice...
举措: to move, to act, action, decision, conduct, manner...
花卉: flowers and plants...
随后: soon after...
宠: to love, to pamper, to spoil, to favor...